The Value of Influencer Marketing | Episode 1: Benefits?
Is it really worthwhile for brands to work with influencers and how much should you be paying them? How much control should influencers have over their own work and when it is not worthwhile to be...
View ArticleThe Value of Influencer Marketing | Episode 2: Should influencers be given...
Should influencers be given the creative freedom to create content? How much control should brands exercise over their influencers? In episode 2 of The Value of Influencer Marketing, Daniel Tan, Head,...
View ArticleThe Value of Influencer Marketing | Episode 3: The Right Price for Influencer...
How should an influencer charge for their content? Per post? Per click? Per follower? Crystal Loh, Brand Advisor, Social Media and Digital Lead, Malaysia & Philippines of Petron and influencer...
View ArticleThe Value of Influencer Marketing | Episode 4: Measuring Success
Hear from both brands and influencers on how to measure impact and success of influencer marketing. Is it only measured in tangible impact on sales or is there more value in an influencer going above...
View ArticleThe Value of Influencer Marketing | Episode 5: Is It Worth It?
Is Influencer marketing worth it? Brand marketer Crystal Loh and influencer Renée Dominique debate this issue. What are the long term benefits of investing in influencer marketing and what do...
View ArticleThe Value of Influencer Marketing | Episode 6: Favourite Campaigns
From meeting Benedict Cumberbatch to living on the beach in Australia, influencer campaigns can take many different forms. Picking a favourite piece of work is much harder than it sounds. This week we...
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The IAB Southeast Asia and India announces first Regional Board and bold...
With over 70% of the Association’s 200 Members voting in the first Regional Board elections, the IAB SEA+India has announced it’s 2019 Board representatives. With bold expansion plans, the Regional...
View ArticleThe Value of Influencer Marketing | Episode 7: Reach or Engagement?
In our final episode on The Value of Influencer Marketing, Crystal Loh, Brand Advisor, Social Media and Digital Lead of Petron and Ed Hozell, Influencer tell us which metric they value more, reach or...
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The Internet Is Dead: Long Live The Internet
Few regions have more obvious examples of the impact censorship can have than Asia. For many, the legacy of historical and media censorship lives on in China, Japan and much of Southeast Asia, whilst...
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Digital Advertising Association of Thailand announces exclusive partnership...
The Digital Advertising Association of Thailand (DAAT) is the exclusive partner of the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) with a shared mission to elevate the...
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Content Marketing Frameworks to Swear By
Click to download a printable handout below. Download Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear...
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Programmatic & creative: unlocking more powerful ads
Click to download a printable handout below. Download The promise of programmatic media buying is buying media at the right time, right place and with right audience. If data and inventory are...
View ArticleThe Value of Influencer Marketing | Episode 1: Benefits?
Is it really worthwhile for brands to work with influencers and how much should you be paying them? How much control should influencers have over their own work and when it is not worthwhile to be...
View ArticleThe Value of Influencer Marketing | Episode 2: Should influencers be given...
Should influencers be given the creative freedom to create content? How much control should brands exercise over their influencers? In episode 2 of The Value of Influencer Marketing, Daniel Tan, Head,...
View ArticleThe Value of Influencer Marketing | Episode 3: The Right Price for Influencer...
How should an influencer charge for their content? Per post? Per click? Per follower? Crystal Loh, Brand Advisor, Social Media and Digital Lead, Malaysia & Philippines of Petron and influencer...
View ArticleThe Value of Influencer Marketing | Episode 4: Measuring Success
Hear from both brands and influencers on how to measure impact and success of influencer marketing. Is it only measured in tangible impact on sales or is there more value in an influencer going above...
View ArticleThe Value of Influencer Marketing | Episode 5: Is It Worth It?
Is Influencer marketing worth it? Brand marketer Crystal Loh and influencer Renée Dominique debate this issue. What are the long term benefits of investing in influencer marketing and what do...
View ArticleThe Value of Influencer Marketing | Episode 6: Favourite Campaigns
From meeting Benedict Cumberbatch to living on the beach in Australia, influencer campaigns can take many different forms. Picking a favourite piece of work is much harder than it sounds. This week we...
View ArticleClik here to view.
The IAB Southeast Asia and India announces first Regional Board and bold...
With over 70% of the Association’s 200 Members voting in the first Regional Board elections, the IAB SEA+India has announced it’s 2019 Board representatives. With bold expansion plans, the Regional...
View ArticleThe Value of Influencer Marketing | Episode 7: Reach or Engagement?
In our final episode on The Value of Influencer Marketing, Crystal Loh, Brand Advisor, Social Media and Digital Lead of Petron and Ed Hozell, Influencer tell us which metric they value more, reach or...
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